Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. He is the co-author of the book Made to Stick: Why Some Ideas Survive and Others Die , which has been a New York Times , Wall Street Journal , and BusinessWeek bestseller. Chip is also a columnist for Fast Company magazine, and he has spoken and consulted on the topic of “making ideas stick” with organizations such as Nike, the Nature Conservancy, Microsoft, Ideo, and the American Heart Association.